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Thursday 22 September 2011

Rio on a Roll

Rio de Janeiro is on a roll. Like a beautiful woman who has long been dismissed as frivolous, the city is finally being taken seriously. Booking my flights to Ibiza got me thinking about hedonistic destinations. Rio de Janeiro has always been Brazil’s most desirable tourist destination, but, thanks to some spectacular successes, the world is now realising that Rio is not just a pretty face.

No one can fail to be seduced by Rio de Janeiro’s striking physical features. The outstretched arms of the Christ the Redeemer statue in the curvaceous green hills of the largest urban forest on the planet offer a continuous welcoming embrace. And Rio’s crescents of golden sands are some of the finest city beaches in the world. Copacabana in the city’s ‘South Zone’ is rather past its sell by date though; much more appealing is neighbouring Ipanema, where the beautiful people in their world-famous beachwear hang out.


On a rainy day in Rio – this hot, exotic city has more than you might think – visitors should cut their losses and head to the rainforest enclaves of the impressive Botanical Gardens or Tijuca National Park – the city’s spectacular green lung. Rio de Janeiro forms Brazil’s cultural corridor and its large number of museums, churches and cultural centres in the historical heart known as Centro not only offer shelter from the elements but are of real appeal.


Rio de Janeiro comes with an unforgettable soundtrack. Samba, the lifeblood of Carnival, can be heard year round in samba schools and in traditional dance halls known as gafierias. The city has undeniable social problems but there are plenty of good news stories, with the artists’ quarter of Santa Teresa – once a no go area – becoming Rio’s very own Montmartre. This is a city at ease with itself, and rich in musical traditions. And it is essentially a democratic place where everyone –on the beach and in the much-loved botequims (traditional local bars) at least – is equal.


The country’s meteoric rise as an economic power – now the fifth biggest in the world – and its role as host of the World Cup (2014) and the Olympics (2016) mean that the beautiful city of Rio is taking centre stage as a global player. Rio – now more than ever – is a city to watch.


This article is to appear in ABTA magazine.